(Bethany Baker | The Salt Lake Tribune) A person walks by a Utah Hockey Club logo on the concourse during the first period of the game between the Utah Hockey Club and the Pittsburgh Penguins at the Delta Center in Salt Lake City Wednesday, Jan. 29, 2025.
Smith Entertainment Group may have given the public a hint as to what its NHL team’s official name will be.
Late Tuesday night, fans on X posted screenshots of the Utah Hockey Club’s official YouTube page on which its account handle changed to @UtahMammoth. The potential leak spread across social media, causing Utah Hockey Club’s entire YouTube channel to be deleted.


GIYS THIS IS NOT A DRILL. THE UTAH HOCKEY CLUB YOUTUBE HAS CHANGED THEIR NAME TO UTAH MAMMOTH OH MY pic.twitter.com/jAmRtCwSOQ
Utah Mammoth is one of the final three options for the team name. SEG hosted fan voting for four games at the Delta Center in late January and early February, where — on concealed iPads — they picked between Utah Mammoth, Utah Outlaws and Utah Hockey Club. Coinciding logos and branding for each name were included on the survey as well.
Asked about the YouTube changes, SEG executive Mike Maughan said: “Progress continues on exploring all three of the name options chosen as finalists by our fans. We are fully on track to announce a permanent name and identity ahead of the 2025-26 season.”
At the end of the Club’s season earlier this month, team president Chris Armstrong said that the organization did not have a substantial update on the process.
“We’re definitely in the home stretch and on track to announce that in the coming months here,” Armstrong said. “Not much more I can say about that.”
(Bethany Baker | The Salt Lake Tribune) Bear, the mascot for the Utah Hockey Club, waves a flag on the ice after the Utah Hockey Club defeated the Calgary Flames at the Delta Center in Salt Lake City on Tuesday, April 1, 2025.
It seems SEG did not need to say anything for fans to gather more information on the future of their NHL franchise.
Applications for all three names — Utah Mammoth, Utah Outlaws and Utah Hockey Club — and their respective logos are still active on the United States Patent and Trademark Office website. So, while none of the options are technically out of the running (because none of the applications have been abandoned), it looks like Mammoth could be the winner.
Report a missed paper by emailing subscribe@sltrib.com or calling 801-237-2900
For e-edition questions or comments, contact customer support 801-237-2900 or email subscribe@sltrib.com
sltrib.com © 1996-2025 The Salt Lake Tribune. All rights reserved.

source