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The North American Ice Hockey League (NHL) Utah Hockey Club, which moved to Salt Lake City, Utah, is looking for a new name, but it is not easy.
“Arizona Sports” reported on the 25th (Korea Standard Time) that the Utah Hockey Club failed to register its trademark rights in the process of naming a new team.
They tried to name “Yetis” or “Yeti” as the new team name, which was the most responsive as a result of the name application.
However, the trademark registration process has been put on hold. The U.S. Patent and Trademark Office, which manages trademark registration, refused to register, saying, “There is a possibility of confusion.”
The U.S. Patent and Trademark Office rejected the application for registration on the basis of Article 2(d) of the Trademark Act, which “prohibits registration of trademarks that are so similar to registered trademarks that consumers are likely to be confused, mistaken, or deceived about commercial sources of the parties’ goods or services.”
They judged that the word “yeti,” which means Lunar New Year’s Day, is already used in several brands, making it difficult to differentiate it with a stylized font. They saw that it was not enough to add the name Utah or to express it as a plural ‘yetis’.
The Utah Hockey Club may submit additional evidence to support its claims for the new trademark over the next three months.
Arizona Sports noted that for the Detroit-based NHL club Red Wings, there is a shoe company that uses a similar logo for the same name, and that the name Yetis could be registered.
This was already expected. Chris Armstrong, president of the club, said in September that he knew fans wanted the name Yeti but expected it to be a “complex process” from a trademark and intellectual property perspective.
In the worst case scenario, you may have to use a different name.
The Utah Hockey Club was newly founded last year by the Arizona Cayotis, who moved from Phoenix, Arizona to Salt Lake City. As of the 25th, he has 21 wins, 19 losses and seven losses with 47 points.
[KIM JAE HO, MK Sports Reporter]
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