The Utah Hockey Club is in the process of evaluating potential new nicknames for the franchise ahead of its second season in existence. After seeing their efforts to re-brand as the Utah Yetis fall short due to a rejected trademark application, the organization has come up with three finalists for the new nickname; the Outlaws, Mammoth and Hockey Club.
On Monday, three logos were revealed to the public, one for each potential nickname, but NHL fans weren't particularly impressed by the latest round of options. Much of the criticism was focused on the logo accompanying the Utah Outlaws nickname, which featured a person wearing a cowboy hat and a bandana over their face. Fans felt it was starkly similar to that of a create-a-team logo that could be used in EA's NHL video games.
Fans on social media reacted to the logo reveals, and they were quick to roast the organization for the Outlaws logo. Even the EA Sports NHL social media account got in on the fun, noting the similarities between the logos.
Can confirm these are the official logos that have been presented to @utahhockeyclub fans as part of their team name vote.
Now that you’ve seen them, which one would you vote for? pic.twitter.com/TRVb5w1xxq
These look familiar 😅 https://t.co/15Lf3gvW7Q
These all look like EASHL logos 😭
Isn't that Outlaw logo from EA Sports NHL games?
I can't believe we are going from the Kachina to these EASHL create a team logos. That's a yikes https://t.co/hULyBOUhnm
EA sports create a team logos https://t.co/iMn8OSAgck
Took me two minutes to make this logo on NHL25 https://t.co/HmDRzmrVaT pic.twitter.com/LEzkxMwotQ
Create A Team logos https://t.co/7hoFqR4qWE
Clearly, fans weren't too impressed by the logo reveal.
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Karl Rasmussen is a staff writer for the Breaking and Trending News team for Sports Illustrated. A University of Oregon alum who joined SI in February 2023, his work has appeared on 12up and ClutchPoints. Rasmussen is a loyal Tottenham, Jets, Yankees and Ducks fan.
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