The Utah Hockey Club’s name, “Utah Yetis,” is facing trademark issues. NHL insider Ryan Miller tweeted on Wednesday that the trademark application was refused due to a “likelihood of confusion.” He also noted that other name applications had been refused, but the team still has time to address the issue.
NHL fans shared their thoughts about the news on X.
The refusal means that the Utah Hockey Club will need to decide whether to fight for the name or choose another. Here are other reactions.
The Utah Hockey Club is struggling to secure a permanent name due to trademark issues. The U.S. Patent and Trademark Office refused the “Utah Yetis” application, citing possible confusion with the Yeti cooler brand. Similar issues also affected the “Blizzard” and “Venom” names. The temporary name, “Utah Hockey Club,” was denied for being geographically descriptive but may be amended for approval.
The “Mammoth” and “Outlaws” names faced no major conflicts but needed minor clerical corrections. The deadline for “Mammoth” is in early February. Fans have shown strong support for “Yetis,” but legal challenges could prevent its use.
The team, formerly the Arizona Coyotes, moved to Salt Lake City under new owner Ryan Smith. With three months to address these refusals, the club may still need to consider other options. The final decision will depend on legal and trademark outcomes.
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