The NHL has released the schedule for the season, and many NHL teams have found original ways to debut their lineups. We scrolled through Twitter and highlighted some of our favorites, bringing back an old series, Fear the Five. You can jump to the bottom of the page if you want to see what the Sharks’ line up looks like for the season.
There’s something incredibly wholesome about the release of Washington’s schedule. It’s just each opponent as jellycats and I couldn’t look away.
content level: amuseable pic.twitter.com/MycbSbn6Yl
That said, wholesome can only take you so far, which is why my fourth favorite reveal of the season is the New Jersey Devils. The Devils’ marketing team decided to dress kids up in the shirts of other teams and then started pegging the kids with dodge balls.
He was not against face contact.
Now you're all in big, big trouble. pic.twitter.com/QPmuNUiDqH
For those of us of a certain vintage, the opening five seconds of this video are all you need to see to know that this video is going to be ridiculous. The Blue Jackets marketing team gives you just the right amount of nostalgia without going overboard in absolute stupidity, a fine line to walk, considering the ’90s television show it’s trying to emulate.
It all began October 2000.
Full send, pure chaos and always ready to take the hit. THIS is the 25th season schedule release! 💥
Download the full schedule ➡️ https://t.co/Fgv5yV64AQ@Ticketmaster | #CBJ pic.twitter.com/SPZTP5GDiP
Credit to the Florida Panthers for leaning right into the Florida man jokes.
Tired: Google
Wired: Panthoogle pic.twitter.com/zChvEK1bwL
The Calgary Flames’ Ryan Lomberg is on a mission. I tried to embed the video, but for some reason, it won’t let me. Trust me, it’s worth heading to this link on Twitter to check it out. It will be the best video you watch all day.
But honestly, props to all the marketing teams that came up with some fun ideas for their schedule release videos, because it takes time, energy, and thought to make something inherently boring interesting.
Seth Jarvis and the boys from the Carolina Hurricanes pile into the car and hit the road to check out some of the teams the Canes will be playing this season and they grab some grub along the way.
Twitter deleted our first video. Not sure why.
So here's Jarvy's road trip boys, 2.0 pic.twitter.com/Wn6oFrMHHS
The Vegas Golden Knights called out some of the Strip’s stars to help announce the team’s latest schedule. From local news anchors to Wayne Newton to the Blue Man Group, it was a star-studded announcement.
The whole town is talking about our 9th Las Vegas residency 🤩 #VegasBorn pic.twitter.com/wKetmXxN4p
There’s something extremely satisfying about smashing things, and the Minnesota Wild delivered in the classiest way possible.
Our version of therapy 🔨
Full 2025-2026 schedule » https://t.co/EpguYHTb7b pic.twitter.com/zBug9Qyefi
Well, now we know what Cal Clutterbuck is doing in retirement.
Clutterbuck joins fellow #Isles interns in our IslesU Summer Program!
His assignment? The Islanders 2025-26 Schedule Release. 😎
Check out the full schedule now: https://t.co/tKMSeCfaga pic.twitter.com/CoG4Vuc7pk
The Anaheim Ducks introduced the team’s schedule in the OC-est way possible.
True to Orange Country 😤
Presenting our 2025-26 schedule!
➡️ https://t.co/R7rJ5rKZNZ#FlyTogether | @ticketmaster pic.twitter.com/etxlyYAgEN
And just up the road, the Los Angeles Kings were doing a thing.
The 2025-26 Schedule: brought to you by @EmptyNettersPod, @AlmostFridayTV, and … ROI?
Coming soon ⏳ pic.twitter.com/hUdXvjJS20
I get what the Detroit Red Wings were trying to do, and I give them props for taking the shot, it just missed for me.
Detroit, Michigan. 1926.
Come inside, grab a seat and enjoy the schedule for the 2025-26 Centennial Season.
🗓️ » https://t.co/5mAZR0dr6l
🎟️ » https://t.co/Er30fimxvq pic.twitter.com/mqgOOnzJnI
The Rangers also celebrated 100 years with its schedule release video, but did so in a more boring, yet more classic way.
Moments became memories. Memories became history.
See what’s next: https://t.co/3MA7E52aWV pic.twitter.com/pCxuIVRsir
The Montreal Canadiens are putting the team’s EBUG to work early. Gotta earn his keep.
Urgence évitée! ⚠️ Voici notre calendrier pour la saison 2025-2026!
Emergency averted! ⚠️ Our 2025-26 regular season schedule is here!#GoHabsGo pic.twitter.com/BFrNcbzHJm
Ottawa did some weird TikTok video mashup thing.
Diving into Sparty’s algorithm to find our schedule! 📱
Plongeon dans l’algorithme de Sparty pour trouver notre calendrier 📱 pic.twitter.com/YXIwD09ERP
I don’t know why, but Winnipeg did some weird video mashup thing too.
Did we really make our schedule release video into a brainrot? Y E S pic.twitter.com/JrbgsWt5uT
The Preds featured country singer Dustin Lynch in the schedule release. It was fine.
Don't miss a moment in Smashville.
Our 2025-26 schedule release feat. @dustinlynch (and friends) just dropped 🤠
Watch now » https://t.co/tY1ZrtbXRU pic.twitter.com/E4SCXU3myo
Dallas used cute kids to sell the schedule.
Our graphic design team had the week off, so we asked for a little help from some friends on our 2025-26 Schedule Release! 🖍️@StarCenters | #TexasHockey pic.twitter.com/crG6lPt5xt
Then Toronto upped the ante and used dogs looking for forever homes.
A round of a-paws to our friends at Save our Scruff for helping announce our 2025-26 season schedule!
Let’s help them find their forever homes 💙
Leafs Insider sign up 🔗 https://t.co/rWcA19SCWI pic.twitter.com/DxCWKr5KNi
The Blues busted out the old school Sega Genesis for the team’s schedule reveal. While it was a bit difficult to follow. You get the idea.
Game on. pic.twitter.com/K7rFlBvW1W
Meanwhile, the Vancouver Canucks schedule drop featured BBNO$, a Canadian rapper playing video game hockey and debuting the schedule.
GAME ON! 🎮
The 2025.26 #Canucks schedule just dropped, play now with @bbnomula!
FULL SCHEDULE | https://t.co/wdlFPD59xH pic.twitter.com/LIMl8HeEQU
I’m not sure the Colorado Avalanche’s schedule release video hit just right, but its heart was in the right place.
The schedule release went down in the DMs 🗓️ pic.twitter.com/V5ElH307EU
The Chicago Blackhawks make a video to tell us they’re not going to make a video.
as Alex said, here's the schedule.
🗓️ | @CircaSports pic.twitter.com/8Hr3eYGTXT
Also in a marketing meeting, the Seattle Kraken.
Time to handle business… let’s talk schedule release 🙇♂️
Dive in to the full 2025-26 regular season schedule, pres. by @AlaskaAir → https://t.co/y5Ut68smye pic.twitter.com/V42tAA3vEw
This one was not for me.
Day in the Life: Schedule Release Edition 📆✨ #TusksUp | @SeatGeek pic.twitter.com/fjTAWUL70M
If the Philadelphia Flyers knock out half of the teams featured in this clip next season, I’d be shocked.
Everyone can get these hands. 🥊
Full 2025-26 Schedule: https://t.co/kd8mATP0jQ pic.twitter.com/mNFg9ykDTL
Completely get what the Penguins were going for with this one, but did anyone else feel like the first few seconds of this skit were poking fun at the fact that the team was on life support last season and they were trying to resuscitate it?
Hockey fever? We’ve got the cure.
Introducing the 2025.26 Penguins schedule, brought to you by our teammates at @UPMC. pic.twitter.com/i8GSDaFG2t
Okay, but what about the Sharks’ schedule?
Here’s the Sharks’ schedule release video:
Flippin’ sweet our schedule is here!
🎟️ Tickets are on sale at 12 p.m. PT#SJSharks | @SouthwestAir pic.twitter.com/nxBZKiiLjU
The Sharks will kick off the season at home against the Vegas Golden Knights on Thursday, Oct. 9. San Jose will play three games at home before its first road trip. One of the biggest changes in the team’s schedule this year is that the start times for the home games will be 7 p.m. instead of the usual 7:30 p.m.
This year, there will be a 21-day break in February so that players can participate in the 2026 Winter Olympics in Milan, Italy.
Celebration Games:
Cool Collabs & Giveaways:
You can see the full Sharks schedule at sharks.nhl.com/schedule.
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