The gloves are off in this mammoth-sized argument.
The NHL’s newest team announced a lawsuit against a bag manufacturer over a trademark dispute. The controversy involves the Utah Mammoth hockey team and a hockey equipment bag maker named Mammoth Hockey, the Salt Lake Tribune reported.
Filed in U.S. District Court, the team’s lawsuit seeks a declaration that its logo and name do not infringe on Mammoth Hockey’s trademark rights. The team’s owners, Smith Entertainment Group, added in a comment to the Tribune that it does not believe the name will harm the bag maker, which launched its Mammoth IPA flagship bag in 2014, according to the company’s website.
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The NHL team, formerly the Arizona Coyotes, announced Mammoth as a possible name in April 2024 and revealed it as a finalist in January 2025. After playing its inaugural season as Utah Hockey Club, the team officially selected the Mammoth name in May.
The lawsuit states that the bag manufacturer initially supported the team adopting the Mammoth name during its search for a permanent identity, the Tribune reported. The filing also claims that the company reached out to the team to explore a collaboration if it chose Mammoth.
However, the bag company allegedly “reversed course” in June and threatened litigation, claiming the new name violated trademark rights.
The Tribune reported that the team responded in a letter stating that it “does not maintain and has never filed” a trademark application for the Mammoth designation. The letter also pointed to shape and color as key differences between the two logos’ designs.
Mammoth Hockey said it would “vigorously defend” itself in a trademark dispute, the Tribune reported. The company argues that consumers could confuse the two brands and that fans of other NHL teams might refuse to buy its products, thinking that a purchase would support a rival.
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X-TIMESTAMP-MAP=LOCAL:00:00:00.000,MPEGTS:0
00:00.029 –> 00:04.519
The NHL’s newest team announced a lawsuit
against a bag manufacturer over a trademark
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dispute.
The controversy involves the Utah Mammoth
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hockey team and a hockey equipment bag maker
named Mammoth Hockey,
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the Salt Lake Tribune reported.
Filed in US District Court,
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the team’s lawsuit seeks a declaration that its
logo and name do not infringe on Mammoth
00:17.170 –> 00:19.100
hockey’s trademark rights.
The team’s owner,
00:19.219 –> 00:22.940
Smith Entertainment Group, added in a comment
to the Tribune that it does not believe the
00:22.940 –> 00:27.270
name will harm the bag maker, which launched
its Mammoth IPA flagship bag in 2014,
00:27.399 –> 00:29.459
according to the company’s website.
The NHL team,
00:29.540 –> 00:32.540
formerly the Arizona Coyotes, announced Mammoth
as a possible name.
00:32.643 –> 00:36.783
In April 2024 and revealed it as a finalist in
January 2025.
00:36.912 –> 00:39.393
After playing its inaugural season as Utah
Hockey Club,
00:39.592 –> 00:41.783
the team officially selected the Mammoth name
in May.
00:41.993 –> 00:45.592
The lawsuit states that the bag manufacturer
initially supported the team adopting the
00:45.592 –> 00:48.722
Mammoth name during its search for a permanent
identity, the Tribune reported.
00:48.952 –> 00:52.873
The filing also claims that the company reached
out to the team to explore collaboration if it
00:52.873 –> 00:56.353
chose Mammoth.
However, the bag company allegedly reversed
00:56.353 –> 00:59.833
course in June and threatened litigation,
claiming the new name violated.
01:00.055 –> 01:04.365
The Tribune reported that the team
responded in a letter stating that it does not
01:04.365 –> 01:08.206
maintain and has never filed a trademark
application for the Mammoth designation.
01:08.365 –> 01:12.206
The letter also pointed to shape and color as
key differences between the two logo designs.
01:12.405 –> 01:15.916
Mammoth Hockey said it would vigorously defend
itself in a trademark dispute,
01:15.966 –> 01:19.085
the Tribune reported.
The company argues that consumers could confuse
01:19.085 –> 01:23.125
the two brands and that fans of other NHL teams
might refuse to buy its products,
01:23.286 –> 01:26.166
thinking that a purchase would support a rival.
I’m Nolan Bastein.
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This is Manufacturing Now.
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