PWHL Experienced Unprecedented Growth Across Attendance, Digital Engagement, Merchandise Sales, and Partnerships
NEW YORK AND TORONTO (June 4, 2025) – In its landmark second season, the Professional Women’s Hockey League (PWHL) continued its upward trajectory, breaking all-time attendance records in women’s professional hockey and marking a series of historic firsts — from the introduction of the league’s inaugural PWHL Takeover Tour™ and the addition of two new expansion teams, continuing to push the sport forward to unprecedented heights. Beyond the numbers, the league strengthened its roots in communities through its Unity Games, grassroots programming, and fan-first experiences.
“In our second season, fans from every U.S. state, and every Canadian province and territory caught a PWHL game – a remarkable moment for professional women’s hockey,” said Amy Scheer, PWHL Executive Vice President of Business Operations. “The growth across our business, from attendance to merchandise sales to partnerships, continues to redefine what’s possible for our game and our league. With games played in 25 venues since the PWHL’s inception, we’ve expanded access to see the best women’s hockey players in the world live, bringing the action into an ever-growing number of communities across North America.”
“Season Two has been nothing short of historic for the PWHL, with so many exciting firsts and monumental milestones – from our inaugural Takeover Tour to the announcement of our new expansion teams in Seattle and Vancouver,” said Jayna Hefford, PWHL Executive Vice President of Hockey Operations. “We’ve seen incredible on-ice performances from the best women’s hockey players in the world, and we’re just getting started. The growth and energy around the league are undeniable, and the future of women’s hockey has never been brighter.”
Attendance
Merchandise Sales
Partnerships
Social / Digital Engagement
PWHL Takeover Tour
Unity Games
Grassroots Hockey
PWHL Media House
Looking Ahead to Season Three
© 2025 PWHL

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